Rev. Marc H Lowrance III, is a United Methodist minister who has previously worked as a former sports anchor and professional wrestling announcer, best known as one of the voices of World Class Championship Wrestling, a Dallas, Texas-based wrestling organization operated by Fritz Von Erich during the 1980s. Lowrance's easy-going announcing style and a few memorable one-liners, as well as memorable interviews with other wrestlers, made him one of the most well-known wrestling announcers in the country. A fan of broadcaster Harry Caray, Lowrance would also use his famous one-liners such as "holy cow".