Asa Aarons, co-creator of "Just Ask Asa!", is a consumer reporter and photojournalist. His reports focus on the problems, concerns and realities of everyday life, ranging from false advertising claims to credit card rip-offs and business swindles. Aarons has appeared on television stations in cities including New York City, Detroit and Pittsburgh. He appeared on WNBC in NYC from 1993 until the NBC 2.0 budget cuts in 2007. He established the proprietary "Ask Asa" brand and developed the expression into a catchphrase for consumers seeking assistance. His work was simultaneously featured on television and the station's mobile Internet-based platform. Following WNBC, he was hired by local cable station NY1 News as its employment reporter. In 1998, he began writing a newspaper column for the New York Daily News which appeared four times a week. He has made numerous guest appearances on The Today Show, nationally televised talk shows such as Maury Povich and Sally Jesse Raphael, and on programs on MSNBC and CNBC. 

October 20th, 1956 in (Age 68)