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Joel Rosenman, conceived and co-created the Woodstock Festival in 1969. Rosenman thought of the idea for the three-day concert when he and business partner John Roberts evaluated a recording studio proposal brought forward by Michael Lang and Artie Kornfeld. The four went on to create the event; Rosenman and Roberts are the co-authors of Young Men with Unlimited Capital, also published as Making Woodstock, a non-fiction account of their exploits as producers of Woodstock.
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