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Description
Paul Arden was a creative director for Saatchi and Saatchi at the height of their advertising might, and an influential author of several books on advertising and motivation, including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be".
Born
April 7th, 1940 in / Died: Apr 2nd, 2008
Last Changes
2022/01/17
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2022/01/17
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2018/11/17
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